Business Development


Head count:

Pain Points

Pain point 1

Business development at Roblox is struggling to effectively manage and streamline the partnership process with third-party developers, leading to potential missed opportunities and inefficiencies in onboarding new content and experiences onto the platform.

Pain point 2

The department is facing challenges in accurately assessing the ROI of new app features and updates, hindering their ability to prioritize and invest in the most impactful enhancements for the Roblox platform, potentially resulting in suboptimal user experiences and missed revenue opportunities.

Pain point 3

Roblox's business development department is encountering difficulties in identifying and engaging with strategic partners or sponsors for exclusive in-game events, leading to potential limitations in delivering unique and engaging content experiences to users, ultimately impacting user retention and platform growth.

A sample email template when selling to this department

Subject: Elevate Roblox's Partner Onboarding & Engagement

How to win when selling to this department

Understanding the Department's Objectives

The business development department at Roblox is focused on optimizing the partnership process with third-party developers to ensure efficient onboarding of new content and experiences. Additionally, there is a strong emphasis on evaluating the return on investment (ROI) for newly introduced app features and updates to prioritize the most impactful enhancements. The overarching goal is to foster strategic partnerships for exclusive in-game events, thereby enhancing user engagement, improving retention, and promoting platform growth.

Cultivating Departmental Personas

The personas within Roblox's business development department likely include strategists who assess and prioritize potential partnerships and content opportunities, analysts who focus on measuring ROI of feature updates and their impact on the user experience, and networkers who seek out and secure relationships with strategic partners/sponsors for exclusive events. Understanding these personas enables sales strategies to be personalized and targeted effectively.

Aligning Solutions with Departmental Needs

Our sales approach should present solutions that streamline the partner management process by offering tools or services that integrate seamlessly with Roblox's existing systems. We should also provide analytics platforms that deliver insightful metrics regarding user engagement and revenue generation, aiding in sound decision-making around feature investments. Lastly, our offerings should facilitate discovery and engagement initiatives aimed at securing valuable partnerships for unique in-game events that align with Roblox's creative vision and community-centric philosophy.

Strategic Relationship Building

Building strategic relationships with Roblox's business development team involves demonstrating an understanding of their creative ethos and community-building objectives. We must position ourselves as expert advisors who can provide novel solutions while being deeply invested in their mission of bringing people together through immersive experiences. Regular consultations, aligning our outreach to their product release cycle, and actively contributing to their vision of expanding the virtual universe will cement trust and long-term partnership prospects.

Effective Outreach Strategies

Reaching out to Roblox's business development department necessitates a multi-channel approach involving personalized contact through email referencing their achievements and future goals based on information available from online platforms like LinkedIn or Twitter. Engagement can be further enhanced by positioning thought leadership through webinars or offering free trials that showcase immediate value. Outreach timed around gaming industry events or following significant platform updates will increase relevance and response rates.