Business Development
 at 

Turnitin

Head count:
36

Pain Points

Pain point 1

The administrative department at Turnitin may face challenges in managing a high volume of customer inquiries and technical issues related to the diverse range of products and services offered by the company. With a global presence and a comprehensive suite of solutions used by over 16,000 academic institutions, publishers, and corporations, the administrative team may struggle with effectively addressing the unique needs of such a wide-ranging customer base. This could lead to delays in issue resolution, prolonged response times, and potential customer dissatisfaction, ultimately impacting the company's reputation for quality support and service.

Pain point 2

With the increasing prevalence of AI writing and AI paraphrasing, the administrative department at Turnitin may encounter difficulties in staying updated on emerging trends in academic dishonesty. This includes identifying various forms of unoriginal work such as traditional plagiarism and new types of AI-generated content. Traditional methods may not be equipped to effectively identify these new forms of unoriginal work, raising concerns about maintaining academic integrity in customer interactions.

Pain point 3

The administrative team at Turnitin faces challenges in ensuring that their support systems align with the company's commitment to upholding integrity and original thinking skills. Educators and institutions rely on Turnitin's solutions to promote academic honesty and fair assessment practices. Therefore, it is essential for the administrative department to provide reliable technical support that aligns with these values, addressing concerns related to various forms of unoriginal work and promoting academic integrity effectively.

A sample email template when selling to this department

To:
Cc:
Subject: Enhance Customer Support with Tailored Solutions
From:
Best regards,
{{sender.first_name}}

How to win when selling to this department

Understanding the Department's Objectives

The administrative department at Turnitin is tasked with efficiently handling a large volume of customer inquiries and resolving technical issues related to their extensive range of products and services. They need to meet the demands of their global customer base, which includes academic institutions, publishers, and corporations. This department strives to resolve issues swiftly to avoid delays and customer dissatisfaction, all while preserving Turnitin's reputation for exceptional support and service. Furthermore, they must keep abreast of new challenges in academic dishonesty posed by AI writing tools and paraphrasing techniques to maintain Turnitin's commitment to academic integrity.

Cultivating Departmental Personas

Personas within the administrative department likely include dedicated customer service professionals, technical support specialists, and operations managers who understand the intricate nature of Turnitin’s products. They contend with a global customer base, causing them to be culturally aware, responsive, and adept at addressing a wide range of queries. Given the emerging challenges posed by AI-assisted plagiarism, they highly value continuous learning and tools that can help them stay ahead of the curve in maintaining academic honesty.

Aligning Solutions with Departmental Needs

To meet the needs of Turnitin's administrative department effectively, solutions should facilitate the management of customer inquiries, automate the tracking of issues, and improve overall response time. In particular, any offered solution should enhance their ability to recognize AI-generated content that poses new challenges for plagiarism detection. Additionally, solutions should align with Turnitin's commitment to integrity by supporting consistent and fair resolution of customer issues.

Strategic Relationship Building

Developing strategic relationships with Turnitin's administrative team entails demonstrating empathy for their daily operational challenges and showcasing how your solutions alleviates those pressures. Building trust through effective communication and showing commitment to shared values like education integrity can foster a collaborative relationship. Showcasing success stories from similar deployments might also validate your understanding of their environment.

Effective Outreach Strategies

Effective outreach strategies must acknowledge the specific demands of Turnitin's administrative department. This may involve tailoring communication that demonstrates an understanding of both their technology needs and service-level expectations. Direct engagements that provide clear insights into how solutions can streamline workflows, coupled with proof points from other educational institutions facing similar challenges, can create meaningful interactions that resonate with departmental goals.