Head count:

Pain Points

Pain point 1

The engineering department at Meesho faces the challenge of managing and scaling the technological infrastructure to support the company's rapid growth in terms of users, sellers, and product offerings. With the company being India's fastest-growing internet commerce company and having reached milestones such as 500 million cumulative app downloads and one million sellers in a relatively short period, the engineering team is under pressure to ensure that the platform remains stable, responsive, and capable of handling increasing traffic and transactions.

Pain point 2

The engineering team at Meesho is tasked with constantly innovating and integrating new technologies to improve the user experience, optimize the seller onboarding process, enhance recommendation algorithms, and develop new features to stay ahead of competitors in the e-commerce space. As a result, the department faces the ongoing challenge of balancing maintenance of existing systems with the need to rapidly prototype, test, and deploy new technologies in a highly competitive and dynamic market.

Pain point 3

Meesho's engineering department grapples with the need to attract, retain, and develop top tech talent in a hyper-competitive hiring environment. With the company's rapid growth and ambitious vision to empower millions of small businesses and entrepreneurs in India by democratizing internet commerce, skilled engineers are in high demand. The team must continually find ways to attract high-caliber professionals who can contribute to scaling the platform while also investing in the skill development and career growth of existing team members.

A sample email template when selling to this department

Subject: Empowering Meesho's Technology Backbone for Continued E-Commerce Triumph
Best regards,

How to win when selling to this department

Understanding the Department's Objectives

The engineering department at Meesho strives to meet the escalating technological demands brought on by the company's exponential growth. Their objectives revolve around managing a scalable infrastructure that supports an expanding user base, increasing sellers, and ever-growing product offerings. To achieve this, the team focuses on enhancing platform stability, performance, and capability to handle higher traffic and transactions. They aim to integrate innovative technologies to refine user experiences, streamline seller onboarding, improve recommendation algorithms, and roll out new features that position them competitively in the e-commerce domain. Balancing system maintenance with the swift development and deployment of these new technologies is also pivotal for keeping up with the dynamic market.

Cultivating Departmental Personas

The engineering team at Meesho comprises high-performing professionals dedicated to innovation and problem-solving within the e-commerce space. These individuals are characterized by their adaptability to technological advancements, affinity for creative solutions, and urgency for delivering results in a high-paced environment. They value efficiency, reliability, and scalability in their operations. Cultivating such personas means looking for sales strategies that appeal to their sense of innovation, offer robust technological support, emphasize rapid deployment capabilities, and reflect a deep understanding of the e-commerce ecosystem.

Aligning Solutions with Departmental Needs

To resonate with Meesho's engineering department, a sales approach should directly address their core challenges—scaling technology infrastructures and pioneering e-commerce features. Offering solutions that provide modular scalability can attract their interest. This could include cloud services capable of dynamic scaling or DevOps tools that enhance deployment speeds without compromising stability. Positioning services that accelerate product innovation cycles or solutions that automate routine tasks can free up engineers' time for creative endeavors. Additionally, proposing learning and development platforms can help Meesho keep its workforce skilled and updated with the latest technologies.

Strategic Relationship Building

Establishing a strategic relationship with Meesho's engineering department involves initiating contact grounded in mutual respect for technological expertise and a shared vision for e-commerce empowerment. The goal is to become a trusted advisor rather than just a vendor; providing insightful technological trends relevant to their industry and suggesting custom-tailored solutions for Meesho's unique challenges can help foster this relationship. Regular interactions aimed at understanding evolving departmental goals while showcasing a commitment to Meesho's broader vision—empowering small businesses through internet commerce—will cement our position as more than just solution providers.

Effective Outreach Strategies

Reaching out to Meesho's engineering leads should leverage tailored communication highlighting our understanding of their rapid growth challenges and competitive landscape. Communication should underline our preparedness to support technological scale with minimal disruptions and our capability of providing innovative solutions that align with Meesho’s mission of democratizing internet commerce for SMBs. Networking through professional platforms like LinkedIn, aligning interests at tech meetups or collaborating on webinars on tech scaling strategies can prove effective. Crafting case studies showcasing success stories from similar industries will be compelling evidence supporting our expertise.