Media And Commmunication

Health First

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Pain Points

Pain point 1

The media and communication department at Health First is struggling to effectively communicate with the community about the latest technological advances and quality care offered at the company's hospitals and outpatient services.

Pain point 2

The department is finding it challenging to create engaging content that promotes the area's only Trauma and Heart Centers, as well as the multiple commercial and Medicare health plans offered by Health First, to attract new members and patients.

Pain point 3

Health First's media and communication department is facing difficulties in leveraging social media platforms like Twitter and Facebook to effectively engage with the community, resulting in missed opportunities to promote the largest multi-specialty physician group and fitness center, which are essential components of the company's fully integrated health system.

A sample email template when selling to this department

Subject: Enhance Your Community Engagement & Health Communication
Best regards,

How to win when selling to this department

Understanding the Department's Objectives

The media and communication department at Health First aims to enhance community engagement through effective communication of the company's offerings, including technological advances, quality care, and comprehensive health services. They seek to promote unique facilities such as the Trauma and Heart Centers and highlight the benefits of their health plans. Their goal is to attract new members and patients by showcasing the value of Health First's fully integrated health system, which includes the largest multi-specialty physician group and fitness center in Central Florida.

Cultivating Departmental Personas

To address the department's objectives, it's critical to develop personas that represent the various segments of the community they serve. These personas should encompass a diverse range of individuals, from tech-savvy millennials looking for innovative health solutions to elderly patients reliant on Medicare plans. Understanding these personas will help tailor content that resonates with each segment, whether it's conveying the cutting-edge nature of Health First's services or communicating the reliability and comprehensiveness of their health plans.

Aligning Solutions with Departmental Needs

Our offerings should directly target the pain points of the media and communication department by providing tools and strategies to create more engaging content tailored for social media platforms like Twitter and Facebook. We should emphasize solutions that amplify their message about the Trauma and Heart Centers, as well as their health plans, ensuring that these communications are clear, compelling, and concise. Additionally, we should focus on improving their digital presence with SEO strategies, interactive media, and targeted advertising that aligns with both their branding efforts and organizational mission.

Strategic Relationship Building

Building enduring relationships with key stakeholders within Health First's media and communication department involves consistent engagement, understanding their long-term vision, and providing ongoing support beyond initial sales interactions. By being proactive in offering insights into industry trends and potential challenges, we establish ourselves as a trusted partner rather than a vendor. Regular check-ins, personalized service, and anticipating their evolving needs are essential components in fostering a partnership that contributes to shared success.

Effective Outreach Strategies

Reaching out to Health First should involve a multi-channel approach that leverages both digital platforms - utilizing LinkedIn connections for networking - and personalized outreach through emails or direct messaging on platforms like Twitter where they are already active. The outreach messaging must be tailored to highlight how our services can empower their communication strategies with solutions designed specifically for healthcare providers. Demonstrating an understanding of their brand through carefully crafted communications will showcase a vested interest in aligning with their goals.