Media And Commmunication


Head count:

Pain Points

Pain point 1

Media and Communication department at Meesho struggles with keeping up with the rapid growth of the company, resulting in challenges to effectively communicate important company updates and initiatives to employees across different locations and levels within the organization. The current communication tools and channels may not be scalable or efficient enough to ensure consistent and impactful internal communication.

Pain point 2

The Media and Communication department at Meesho faces the daunting task of managing the company's public image and reputation while navigating a highly competitive and dynamic industry. With a strong focus on e-commerce and rapidly evolving consumer trends, there is immense pressure to maintain a positive brand perception, address public concerns effectively, and stay ahead of potential PR crises.

Pain point 3

Meesho's Media and Communication department is challenged by the need to innovate and adapt to emerging digital communication platforms, trends, and technologies. As consumer behaviors shift towards digital interactions, the department must constantly evaluate and integrate new tools, social media platforms, and communication strategies to engage with customers, sellers, and other stakeholders effectively in the online marketplace.

A sample email template when selling to this department

Subject: Elevating Meesho's Brand Communication Strategy
Warm regards,

How to win when selling to this department

Understanding the Department's Objectives

The Media and Communication department at Meesho aims to handle the company's rapid growth by enhancing its communication strategies for efficient dissemination of company updates across various levels and locations. The department also strives to manage Meesho’s public image, ensuring a positive brand perception, and addressing public concerns swiftly to avoid PR crises. Moreover, they are tasked with embracing digital innovation to align with shifting consumer behaviors towards online interactions on new digital platforms.

Cultivating Departmental Personas

Given that Meesho's Media and Communication department has a clear mandate to project a positive brand image, persona development should include the 'Communications Innovator' who is tech-savvy and always looking for the latest digital trends to implement. Other key personas are the 'Brand Guardian', vigilant in reputation management and crisis aversion, and the 'Internal Communications Strategist', focusing on clear and scalable messaging within the growing organization.

Aligning Solutions with Departmental Needs

Our solutions should directly address Meesho's challenges by providing scalable internal communication tools that ensure coherent messaging throughout the company. For external brand management, we need solutions adept in monitoring brand perception and providing real-time insights for reputation management. Additionally, our offerings must include innovative digital communication tactics that keep pace with evolving online consumer behaviors and platform trends.

Strategic Relationship Building

To build strategic relationships within Meesho's Media and Communication department, it is imperative to engage with team members through professional networks like LinkedIn, offering insights into industry best practices. Attendance at relevant e-commerce events can also provide networking opportunities. An understanding of Meesho's values and culture gleaned from their career page will enable us to approach these relationships with a shared vision for growth and innovation in e-commerce.

Effective Outreach Strategies

Outreach strategies should leverage personalized communication demonstrating an understanding of Meesho's unique challenges and industry positioning. Initiating contact via social platforms where Meesho is active, like Twitter, can create touchpoints resonating with their digital-oriented team. Tailored presentations should focus on how our solutions can integrate with their current tech stack mentioned in the company data, emphasizing improvements in efficiency, scalability, and adaptability to future digital trends.