Media And Commmunication


Head count:

Pain Points

Pain point 1

The media and communication department at Tanium is struggling to effectively monitor, manage, and improve employees’ digital experiences at scale while working remotely, which is crucial in the modern way of working. They need a solution that can help them ensure a seamless digital employee experience for their workforce, especially with 58% of the U.S. workforce working hybrid and 38% completely remote in 2023.

Pain point 2

The department also faces challenges in accurately discovering and mapping assets, proactively identifying vulnerabilities, automating patching to reduce risk exposure, and confidently preparing for compliance audits. They are in need of an integrated solution that can provide better visibility into endpoints across their enterprise and help them make faster, more accurate decisions in IT asset management and vulnerability management.

Pain point 3

With attacks becoming more sophisticated by the second, the media and communication department requires a solution to prevent serious security breaches. They need a platform that can help them prevent unauthorized changes to endpoints, identify and alert on such changes, and ensure that a high percentage of endpoints become compliant within patching cycles, ultimately strengthening their cybersecurity posture.

A sample email template when selling to this department

Subject: Unlocking Seamless Digital Experiences for Tanium's Hybrid Workforce

How to win when selling to this department

Understanding the Department's Objectives

The media and communication department at Tanium aims to enhance the digital employee experience for their workforce, particularly in the context of hybrid and remote working environments which constitute a significant portion of today's labor force. Their objectives also include achieving superior endpoint management with robust IT asset and vulnerability management, maintaining rigorous compliance standards, and fortifying cybersecurity measures to prevent breaches and ensure swift patching compliance.

Cultivating Departmental Personas

When approaching the media and communication department, it is crucial to consider the personas involved. These individuals are likely to be heavily tech-oriented, valuing efficacy, efficiency, and security. They will be seeking tools that offer comprehensive visibility and control over endpoints, and efficiency in operations to manage assets and vulnerabilities proactively. In this department, we can expect personas such as IT administrators, security analysts, compliance officers, and department managers who all share a commitment to maintaining a secure, orderly, and high-performance digital environment.

Aligning Solutions with Departmental Needs

To align our solution with the needs of Tanium's media and communication department, we must focus on offering a platform that integrates seamlessly into their existing infrastructure while providing end-to-end visibility across all endpoints. Our solution should empower them to map assets accurately, identify and rectify vulnerabilities preemptively, automate patching processes to reduce the window of risk exposure, and streamline compliance audit preparations. Moreover, given their emphasis on cybersecurity posture, our offering must deliver capabilities that can detect unauthorized changes rapidly and ensure the majority of endpoints adhere to patching protocols swiftly.

Strategic Relationship Building

Building strategic relationships within the media and communication department at Tanium involves demonstrating an understanding of their advanced technological landscape and their commitment to security. By positioning ourselves as thought leaders in endpoint management and cyber security—identifying with the industry's most trusted names—our engagement strategy should leverage insights from successful use cases like ABB Electrification Americas. We build trust by highlighting how we can contribute to achieving similar outcomes for Tanium through an integrated XEM platform approach.

Effective Outreach Strategies

For effective outreach to the media and communication department at Tanium, our approach must be tailored and data-driven. Communications should highlight how our solutions specifically address their pain points around remote monitoring, asset discovery, vulnerability identification, automation of patching processes, compliance readiness, and breach prevention. Utilizing multi-channel tactics—leveraging platforms such as LinkedIn for professional engagement while also considering webinars or expert-led sessions on relevant topics can demonstrate our commitment to providing value. Additionally, emphasizing how integrating our technology can lead to more accurate decision-making processes will resonate with their goals.