Product Management


Head count:

Pain Points

Pain point 1

HP's product management department is struggling with the challenge of effectively integrating new technologies, such as 3D printing solutions and digital equity initiatives, into their existing product and service portfolio. The department is facing difficulties in aligning these innovations with the overall vision of creating a world driven by extraordinary contributions to humanity.

Pain point 2

The product management team at HP is finding it challenging to navigate the rapidly evolving landscape of information technology and services. With a wide array of tech names and keywords associated with the industry, the department is encountering difficulties in identifying and leveraging the most relevant technologies to stay competitive and innovative.

Pain point 3

Amidst a significant annual revenue of $54.7 billion, the product management department at HP is under pressure to consistently deliver products and services that not only meet market demands but also reflect the company's commitment to climate action and human rights. Balancing profitability with social responsibility is posing a major challenge for the team.

A sample email template when selling to this department

Subject: Enhancing HP's Product Management with Cutting-edge Solutions
Warm regards,

How to win when selling to this department

Understanding the Department's Objectives

The product management department at HP is primarily focused on integrating cutting-edge technologies like 3D printing and pursuing initiatives around digital equity, to bolster HP's existing product lineup. The team is driven by the ambition to foster a world enriched by extraordinary technology contributions to humanity. Their work involves balancing innovation with HP's commitment to social issues such as climate action and human rights. Given the company's substantial revenue and global presence, the department strives to ensure that market demands are met with products and services that embody both profitability and social responsibility.

Cultivating Departmental Personas

Sales strategies targeting HP's product management department should consider personas that are tech-savvy, innovative, socially conscious, and under significant pressure to perform. These personas prioritize emerging technologies that can deliver substantial contributions to societal progress while aligning with HP's vision. They value solutions that streamline technology integration and address market trends without compromising on their commitments to sustainability and ethical practices.

Aligning Solutions with Departmental Needs

To effectively cater to HP's product management department, sales approaches must present solutions that simplify the adoption of new technologies such as 3D printing into HP's portfolio. The strategies should underscore how these solutions align with HP's broader mission of technological contributions for the betterment of humanity. Demonstrating an understanding of the delicate balance between innovation and social responsibility—and how a solution helps maintain this balance—will be crucial in resonating with the department's goals and securing their interest.

Strategic Relationship Building

Building relationships with HP's product management department requires a comprehensive understanding of their domain and the challenges they face. Salespeople should position themselves as allies who appreciate the complexity of navigating a rapidly evolving tech landscape while adhering to a strong ethical framework. Networking through professional platforms like LinkedIn, engaging with HP’s content on social media, and demonstrating thought leadership in areas aligned with 3D printing, digital equity, climate action, and human rights can help establish trust and credibility.

Effective Outreach Strategies

Outreach efforts should be tailored to highlight how a salesperson's offering aids HP in overcoming their pain points—particularly integrating new technologies seamlessly and ethically into their suite of products. Personalized communication that speaks directly to HP's vision of driving extraordinary human contributions through technology will stand out. Such outreach should leverage data analytics tools to identify trends and engage in meaningful conversations about the industry evolution. Combining these insights with personalized pitches delivered across channels frequented by HP employees can greatly enhance engagement rates.