Product Management


Head count:

Pain Points

Pain point 1

The product management department at Meesho is struggling to effectively prioritize features and enhancements for the platform due to the high volume of unique products and sellers. With over 1 million sellers hosting one of the largest selections of unique products in India, it is challenging for the product management team to determine which features will have the greatest impact on seller success and customer satisfaction.

Pain point 2

Meesho's product management department is facing difficulties in managing the rapid growth of the platform while maintaining a seamless user experience. As the world's fastest shopping app to cross 500 million cumulative downloads across Google Play and iOS App Store combined, and with a fast-growing base of over 1 million sellers, the product management team is struggling to scale the platform infrastructure and maintain optimal performance without disrupting user experience.

Pain point 3

The product management team at Meesho is finding it challenging to innovate and introduce new features to keep pace with the dynamic e-commerce landscape. With the mission to democratize internet commerce by bringing a range of products and new customers online, there is pressure on the product management department to continuously introduce new functionalities and technologies to stay ahead in the highly competitive e-commerce market.

A sample email template when selling to this department

Subject: Enhancing Feature Prioritization at Meesho
Best regards,

How to win when selling to this department

Understanding the Department's Objectives

Understanding the objectives of Meesho's product management department is crucial for devising a winning sales strategy. The department's main goal is to balance the prioritization of platform features and enhancements with the ever-growing volume of products and sellers. They aim to achieve this while scaling their operations to maintain a seamless user experience, and simultaneously innovating to stay ahead in the competitive e-commerce landscape. They look to support Meesho's mission of democratizing internet commerce by providing an ecosystem that caters to over 1 million sellers and supports the company's rapid growth trajectory.

Cultivating Departmental Personas

To effectively engage with Meesho's product management department, salespeople should develop personas that encapsulate the roles and responsibilities within the department. Understanding that the team is likely composed of product managers, data analysts, UX/UI designers, and engineers focused on platform functionality, performance, and innovation can help tailor solutions that resonate. These personas are critical in empathizing with departmental challenges such as feature prioritization, infrastructure scalability, and rapid iteration of platform offerings while keeping user experience intact.

Aligning Solutions with Departmental Needs

Proposed solutions must directly address the challenges faced by Meesho’s product management team. This involves offering tools or services that enhance feature prioritization through data-driven insights, thereby assisting in decision-making processes. Additionally, it might involve scalable infrastructure solutions that allow for seamless user experience amidst rapid growth. Lastly, we should bring forward innovations that enable them to introduce new features rapidly to stay competitive, all while effectively integrating with their existing tech stack, which includes AI, React Native, CloudFlare CDN, among other technologies.

Strategic Relationship Building

To foster a meaningful partnership with Meesho’s product management department, it is essential to establish trust and demonstrate long-term value. This includes regular engagement through thought leadership on industry trends and innovation, transparency in communication, and commitment to aiding their growth trajectory. It is equally important to recognize and celebrate their milestones such as hitting 500 million downloads across platforms and reaching over 1 million sellers. Aligning our sales outreach with Meesho's vision of empowering small businesses online will resonate well with departmental leadership.

Effective Outreach Strategies

Crafting effective outreach strategies involves a customized approach that highlights our understanding of Meesho’s unique environment. A multi-channel outreach plan leveraging insights from their online presence on LinkedIn, Twitter, and Facebook can be deployed. Through platform-appropriate messaging that underscores the alignment of our solutions with their mission to democratize e-commerce, we can encourage meaningful conversations. Sales messaging should be grounded in enhancing seller success and customer satisfaction on the platform, reflecting our deep comprehension of their vast selection of unique products and dedication to maintaining an optimal shopping experience.